So, with the election at last officially underway, the
multimeeja spin machine will kick into overdrive. The 24 hour news cycle is dead. The revolution will be Twittered. The birth of a new politics. Etc, etc.
Time will tell - but we're not convinced. Certainly, the day-by-day campaigning will be covered in more excruciating detail than ever before, and the political junkies will have plenty of new ways to feed their addiction. And there could be a citizen journalism
Gotcha! moment - mobile photo footage of Gordon Brown cursing having to kiss another set of babies, or a snatched snap of David Cameron taking a comfort break beside the side of his battlebus, perhaps.
But consider this: Channel 4's pioneering and much-hyped Ask the Chancellors debate
received 1.8 million viewers - less than the 9.3 million who watched Eastenders on BBC One, of course, but less also than the 2.9 million who watched a different battle of raw wit hosted by a moderating feral beast - University Challenge. It was enthusiastically Twittered, became a 'trending topic' and received
media coverage off the back of it - but the actual number of Tweets in total was 20,000, not insignificant, but with lots of people Tweeting lots, hardly a mass movement. Same as the attendance at a League One mid-table clash, perhaps.
The media will cover the 2010 election in a different way, and a result, politicians will fight it in a different way. It will be the most closely-scrutinised election ever. But voters will vote much the same way they always have - the vast majority never having seen or heard a Twitter, blog, or viral video.
If they vote at all...