This is the second in our new series covering tricks of the journalism trade. Find out what it's all about here, read the full series here, and send in your tips, ideas and contributions to fleetstreetblues@hotmail.co.uk.
So, you've expended blood, sweat and tears landing your first-ever journalism job. You've got used to the novelty of being paid to do something you love, then got over the novelty of being paid so little to actually go to work. You've made contacts, you've got some scoops, you feel you might be getting too big for this town... what's next? Why, your second journalism job of course.
Truth be told, moving up the journalism ladder isn't as hard as landing your first journalism job: very little is. But like the proverbaial 'difficult' second album, getting a second journalism job bring its own unique challenges - and as you continue to move up the ladder, if anything those challenges multiply.
What follows is a series of short, sharp and highly subjective tips on how those challenges can be overcome:
1) Always be on the lookout. Rule number one of journalism job-hunting is that you should always be doing it. For the most part, journalists need no encouragement - even in these straightened times, the newsroom's sole copy of the Monday
Guardian is normally hotly contested, and most journalists keep a weather eye on the main jobs boards -
Gorkana,
Journalism.co.uk,
HoldTheFrontPage,
MediaGuardian Jobs and
AllMediaScotland north of the border being some of the main ones. But keep your eyes peeled for the vacancies which don't get advertised. If you know someone's leaving a paper, chances are they may be looking for a replacement. The best journalism jobs never get advertised - you'll need to put yourself out there or be so good they'll come looking for you.
2) Pick your time. Slightly contradictory advice, perhaps, but while it's OK to always be looking out for potential jobs, make sure you choose the right time to jump ship. If you're a newly-minted journalist, you'll probably want to get a year to eighteen months under your belt before contemplating a move - particularly if you're a trainee and your paper will help you
get your NCE, you may want to hang around. Do your research too on the place you're thinking of moving to - with many publications operating a
last-in, first-out policy if it comes to redundancies, you'll want to make sure your shiny new job is still going to be there six months from now.
3) Acquire new skills. This applies particularly to third or fourth-jobbers wanting to move up the ladder: honing your abilites beyond the basic journalistic skill-set (shorthand, contact-building, writing) can be essential in ensuring continued promotion. Computer skills are important, although things like
pivot tables are probably less vital than they're often made out to be by
new meeja evangelists. Online know-how, particularly operating content management systems, is a definite plus, and knowing
how to shoot and edit video, for example, will definitely help you stand out. Best of all for grabbing the more senior roles are management skills often neglected in journalism - experience of running budgets and line-managing staff will definitely help you enter the officer ranks.
4) Build your brand. Horrible phrase, and we bang on about it a lot, but it has to be done. If you don't have a
Twitter account, a
LinkedIn account and a
portfolio website up and running you're putting yourself at a disadvantage for no good reason. But here's the thing: brand-building is something that can and should be done off-line as well. Enter as many
awards as you can (get your publication to pay). Find a niche or a specialist patch to cover and try to make yourself an expert. Talk to everyone (yes, even PRs), and generally put yourself out there. If there's anyone considering a spot of journalistic head-hunting, you want to make sure it's your name on everyone's lips.
5) Freelancing. This is a crucial part of building your brand, really: you want to build a brand as an authoratitive journalist in your own right, rather than simply as the employee of one particular publication. So try and fit in the occasional bit of freelancing, preferably in a related field, but if not, in an unrelated field. Make sure even if it's a long-shot that you pitch for the kind of publication you'd really like to work for - even unsuccessful pitching gets your name out there and singles you out as a positive, proactive type.
6) Put the hours in. A tricky one this, because chances are you're working long days for your employer anyway, and trying to squeeze some freelancing, brand-building and perhaps even a social life in on top. But if you're serious about getting ahead, then there's no way round it - you're going to have to put in some serious spadework. Try to get to work early and get a jump start on the day's news agenda, or stay late to put in those
FOI requests you've been meaning to get round to. And rather than feeling sorry about all the work you're having to do for free, match up journalism against some of the other top professions. Compared to doctors, lawyers or politicians we really don't work unreasonably long hours. We just don't get paid as much.
7) Network like crazy, with everyone you meet. Because the chances are you'll meet them again, sooner than you think. Don't think that networking alone will get you a job, because it probably won't, but do it anyway, because it will help. Talk to journalists from rival newspapers at press conferences. Chat with PRs, and be as friendly as you can bear - chances are one day you're going to be asking them or someone like them for a job and the chance to earn more money than you ever will as a journalist. Look for organised networking opportunities too - getting to know people through the
Frontline Club, the
London Press Club or even the
NUJ can be very useful. And once you know people, don't lose contact (if you studied journalism at university or did a journalism training course then making an effort to stay in touch with your former classmates and teachers is particularly worthwhile).
8) Look for internal promotion opportunities. There seems to be a natural tendency among journalists, more than in other careers, to automatically look elsewhere for advancement opportunities. But your best bet may well be close to home, either in your own publication or perhaps a sister paper. Regularly check your company's intranet and vacancy boards, and keep your ear to the ground for any opportunities that may suddenly crop up - if you work for the company already and they know your work, you may find yourself in pole position.
9) Look two jobs ahead. Easier said than done this, but it's important as much as you can to plan ahead - when you apply for a job you should ideally be thinking about the job you hope to land
after that. Try not to box yourself into any corners, by specialising too early or going down a career path you're going to have to back up out of later. In particular, be wary of pricing yourself out of future jobs. If you're chasing a big pay rise and get offered one for a job which doesn't quite merit it, by all means go for it - but bear in mind when you make your next move you may have to take a pay cut... or find yourself forced into PR.
10) Be realistic. Whether you're looking to move to a daily from a weekly, you're after a big pay day in magazine journalism or you really want to make it onto a national, you need to be realistic about what your goal is and be prepared to take your time getting there. And be sure that while you're working your socks off to get your next job, you also make the best of the job you already have. It's right to be ambitious, but few of us will land such a dream job that we're ready to stop looking for the next one.
Chances are, when you end up leaving journalism for one reason or another, you'll miss the one you had.
More useful links:
Building your journalistic career brand (JobsPage.com - US site)
Preparing for your second job (Teaching online journalism)
How could I leave journalism? (Andrea James)
Writing and journalism (A Career Change)
Career corner (JournalismJobs.com - US site)