Forget 'citizen journalism' and '
multimeeja', there's only one contender for Media Buzzword of 2010. '
Data journalism' has become the in-thing to talk about amongst those who like to think of themselves as 'Web 2.0 journalists'.
Forward-thinking types have held '
Hacks and hackers' meetings to discuss how journalists and computer whizz-kids can combine to unlock the secrets held in spreadsheets, an understanding of an obscure Excel function called '
pivot tables' has suddenly become the must-have CV skill no journalist can live without, and of course it all comes amidst a series of unprecedented releases of large amounts of newsworthy data - so-called '
data dumps'.
Last year, of course, there was the
MPs' expenses scandal, driven by a team from the
Daily Telegraph picking through hundreds of thousands of expense receipts; this year, we've had huge releases of data on the war in Afghanistan and war in Iraq
from Wikileaks, and a series of gigantic data releases on Government spending.
So, amidst all this hype, earnestness and spreadsheet-geekery, here's the truth about so-called 'data journalism'.
It's still about the story, stupid.
There is no doubt that journalists are now getting access to unprecedented amounts of raw information, often in almost deliberately indigestible form -
the release of the Coins database earlier this year, for instance, was basically one massive 120Gb spreadsheet with 24 million rows. So yes, journalists need to be able to sort and analyse this information, and yes, they need to be able to root out the stories in it. But far too much attention is being paid to the former, and not nearly enough to the latter.
First, let's be clear. It doesn't matter what medium you're working in - print, broadcast or online. News journalists continue to live and die by the top line of their story. Getting a killer angle is just as, if not more, important when working online as when working for a newspaper - readers are that much more picky, and if they don't want to read your story, they simply won't click on it.
That said then, how many important stories can you remember from the long list of data releases mentioned above? We're betting the ones that spring to mind are all from the MPs' expenses scandal, when a team of trained
Telegraph journalists had the time - days, even weeks - to trawl through the documents in detail and, most importantly, add context. Even so, we guarantee you're not remembering
the earnest efforts of the Guardian's crowd-sourcing or a 'data visualisation' of how the expense-grabbing compared across the three parties - no, you're thinking
duck houses and moats, the stories which brought the whole affair to life and for ordinary readers made something quite abstract very real.
As for the other data releases, surely what's shocking is how
few stories journalists actually managed to uncover. The Wikileaks releases ended up for the most part being a big debate over whether the files should have been released in the first place, and
the odd colour of Julian Assange's hair, rather than a meaningful discussion of the myriad of fascinating stories which must have been buried in the data. The Government's data releases likewise. On Friday, the
Guardian datablog boldly asked: '
Will the Government spending data really change the world?'
Truth is, it can't even generate a single headline three days on...
No doubt we'll get better at this. Over time, journalists will learn how to pick out the stories that matter from these huge data releases - and it will help hugely whenever a single news outlet has control of the data, as the
Telegraph did with MPs' expenses, so that they can drip-feed the top lines one at a time rather than see the whole lot drown in the 24-hour news cycle.
But when we do get better, it won't be thanks to a better understanding of pivot tables or an increased ability to generate pretty and fairly meaningless maps. It'll be when experienced, trained journalists - who, crucially, bring context to the table - are given time to trawl through the rows and columns and turn it into stories.
Context is key. Forget the hype.
Stories are still what we do.