The following post was written exclusively for FleetStreetBlues by a regular reader - a former freelance sub and now production editor of a national magazine...
'How do you get freelance subbing shifts?' was a question I heard a lot when I did them. It’s not rocket science: send a clear email detailing your experience, expertise and availability. If you send a CV, keep it short, relevant and clean. I’d heard that most people fail at these basics, but figured this had to be an exaggeration. Then I became a production editor. I can’t believe some of the emails I’ve had about shifts. If you’re sending one, surely you’d actually like to get some work?
So here are some tips on what works and what doesn’t because, when you get it wrong, you're wasting everyone’s time. This advice may seem obvious. It should be obvious. But the contents of my inbox suggest otherwise...
Adverts are not arbitrary
If an ad asks for, say, freelance subs with InDesign knowledge who can work in-house in Bristol throughout February, you can bet your bottom dollar they want – guess what – freelance subs with InDesign knowledge who can work in-house in Bristol throughout February.
So don’t write in if you have a full-time job, don’t know InDesign and/or live hundreds of miles away, or in another country. Don’t say you’ve never used InDesign, but you’re a quick learner/could go on a course. (How about you do that first, before trying to get shifts?) Don't say you have a full-time job but could take holiday as required, up to three or four days a month (so not 'as required' at all, then, plus that's just plain greedy). Don’t ask to work remotely if the ad says 'in-house'. Why? It’s in the ad! Plus newspaper and magazine production shifts generally involve software, files and fonts you can’t access remotely.
It’s fine to say: 'I’m not free in February, but here’s my CV in case you need more people in the future.' It’s not fine to say: 'I saw your advert. I’m free in March.' It makes you sound stupid.
Keep it relevant
If you want subbing work, try actually mentioning your production experience. Don’t bang on about your illustrious feature-writing career for three paragraphs without saying if/where you’ve subbed. Don’t send a CV entirely geared towards writing, which is of limited or no use. Would it kill you to spend ten minutes re-nosing it?
Proofread
You’d think the majority of people seeking freelance subbing work would take care over their emails and CVs, wouldn’t you? You’d be wrong. Here’s the thing: if there’s a typo in your CV, you either haven’t spotted it, or haven’t bothered to look. Either way, it's not going to win you subbing work.
Don’t insult yourself – or me
There’s no point saying: 'I’m probably not what you’re looking for.' We’ll just agree. And every production editor enjoys being told that you’re not really in the market for shifts but you suppose it could be worth it, or that their publication is a step down from the national paper you’ve been working on, or that you want to get back in with such-and-such publication – which isn’t the one they work for – or that you’re mates with this or that editor.
You want the shifts? You write the email, then
Don’t get a friend to write in for you. It’s on a par with getting your mum to call in sick on your behalf, yet it happens surprisingly often. There’s no reflected glory to be had here – it’s your experience and skills that matter, not your friend’s shiny job title (which apparently includes being your secretary).
Get to the point – quickly
The freelance subs I’ve hired or kept on file all provided clear, concise details of their experience and skills. They said how much experience they had and where they’d worked. They made it clear they’d read the ad and fit the criteria in it. They didn’t make any typos.
And they make up less than 10% of the people who’ve emailed me.
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